A coffee shop post asks for a keyword01
BH
brew.hearth.coffee
Just now
Craving something warm? Comment COFFEE and we’ll send you a free coffee on us.
214 likes · 38 comments
YOUR SOCIAL MESSAGING SIDEKICK
Turn comments
into customers.
Send instant DMs when someone comments.
Capture their details automatically.
Continue via DM, SMS, email or WhatsApp.
Less replying. More connecting. Very gorilla.
ONE COMMENT. A WHOLE CONVERSATION. EXAMPLE FLOW
A DM asks for contact details02
BH
Brew & Hearth
Usually replies instantly
Hey Jamie! Your free coffee is only a phone number away. Reply with your number or email and we’ll send the voucher straight over.
Auto-saved to your audience
07700 900 123just now
Reply with a phone number or email and it lands in your audience list automatically. No spreadsheets, and you can target the same people again.
The voucher lands on WhatsApp03
BH
Brew & Hearth
Business account
You’re in, Jamie! Here’s your free coffee voucher — show this at the counter.
FREE COFFEECP-4821Any brewer’s choice when you spend £10 or moreOne coffee per customer · until Sun 31 Dec
10:42
Show the code at the counter. One free coffee per customer.
Works with
SAVED. NOT FORGOTTEN.
The comment becomes a customer.
Jamie replied with a number, so Gorillagram did more than send the voucher. It opened a record and filled it in — contact details, where they came from, and what they asked for.
- Contact details saved the moment they reply.
- Source recorded: the post and the keyword.
- Tagged, so you can target them again.
Customer record Saved
JLCustomer
Jamie L.
- Phone
- 07700 900 123
- jamie.l@example.com
- Source
- Instagram post
- Keyword
- COFFEE
- Tags
- coffee-offervoucher-sent
Everything you need to follow up, in one place. No spreadsheets, no copy-paste.
Audience1,204 contacts
JLJamie L.Instagram · COFFEEjust now
MPMarta P.Instagram · COFFEE2h ago
SOSam O.WhatsApp · INFOyesterday
A LITTLE AUTOMATION. A LOT LESS WORK.
You post. Gorillagram takes it from there.
Three simple steps between “I’m interested” and a real conversation.
01 / THE SPARK
Pick a keyword.
“COFFEE”, “START”, or something uniquely you. Give your audience a word to comment on your social post.
02 / THE HELLO
Make it personal.
Write your DM once. It goes out when the keyword appears, and any phone number or email they reply with is saved to your audience list.
03 / THE CONNECTION
Keep the chat going.
Invite customers to opt in to WhatsApp, then follow up with the updates, links, and offers they asked for.
GOOD QUESTIONS.
Let’s clear a few things up.
No mystery. Just better conversations.
What is a comment-to-DM trigger?
A trigger watches for a keyword in comments on your social posts. When someone uses that keyword, Gorillagram sends them the direct message you’ve set up.
How does WhatsApp fit in?
Start with a social DM, then invite your customer to continue on WhatsApp. WhatsApp follow-ups require the customer’s opt-in and must follow WhatsApp’s messaging rules.
Can I choose my own keywords and messages?
Yes. Choose the keyword your audience will comment and write the DM and WhatsApp follow-up to match your offer and your brand’s voice.
Will customers receive messages without consent?
WhatsApp messages require customer opt-in. Your social automations also need to follow each platform’s messaging policies.
Make your next comment count.
Your audience is talking. Let’s start a conversation.